Define the audience
Specify emirate, language, customer need and channel. Avoid treating the UAE’s diverse residents as one audience or assuming nationality predicts preferences.
Create a useful campaign brief
Develop English and Arabic draft messaging, a content calendar and an AED budget. Have a fluent reviewer check meaning, tone and layout before publication.
Review claims and permissions
Confirm pricing, offer dates, imagery rights and any sector-specific advertising requirements. Use consented contact lists and approved channels; drafting content does not authorise sending it.
A brief to try
Draft a bilingual campaign brief for a UAE laundry service. Focus on convenience and garment care, avoid unsupported environmental claims, and include a budget and review checklist.
Illustrative example. Replace assumptions with your approved business information.